Custom caller ID
How often do you decline a call because you don’t know who’s calling? Using Dialpad’s customisable caller ID feature, you can make business calls from your personal mobile phone—while displaying your company number instead of exposing your personal phone number. See how it works with a free trial of Dialpad's unified communications platform!
Try it free for 14 days.

People aren’t picking up their mobile phones for scammers and robocalls posing as unknown numbers—you wouldn’t.
Dialpad’s caller ID gives the person you’re calling all the info they need, like your company and what department you’re calling from.
Custom caller ID with Dialpad
Easy one-click changes
In Dialpad’s app, you can toggle between different phone numbers with just a click or two. Use your own personal number, your sales department’s number, or any other business number that’s hooked up to Dialpad—or block your caller ID display for one-off calls.

Set up in minutes
Want to add new users, manage your phone numbers, or port phone numbers? You can do all that easily in literally minutes, right in your online dashboard.

Desktop and mobile app
With Dialpad, you can make outbound calls from both desktop and mobile apps, which work across iOS, Android, Mac, and PC.

+650, +202, +61, +44, you name it
Dialpad’s caller ID services are especially useful for sales teams that do lots of phone outreach. With local presence dialling bundles, you can make sure that sales reps are calling from recognisable area codes, which tends to boost their chances of getting a pickup.

How caller ID supports business operations and initiatives
Dialpad's caller ID feature is available at the Main Company Number, Department, and Individual levels.
When a user places a phone call, identifiers, including the caller's company or department name and the phone number, are sent to the recipient and displayed on their call display or screen as the call arrives.
Spam calls and telemarketers are often listed as unknown or blocked calls. Caller ID identifies these calls so you can screen them or send them to voicemail.
Incoming call from customer service
While people won’t answer a call or text message from an unfamiliar phone number and area code, they will answer a customer service call from a company they know. Dialpad’s caller ID feature allows you to provide the people you’re calling with important information like company name or department information before they answer the phone.
Caller ID admin features
Whether you have a small business phone system or a hyper-advanced enterprise phone system, it should give you flexible administrator options for caller ID. With Dialpad, for instance, administrators can easily enable caller ID permissions to specific teams and users, allowing them to make calls from different numbers, depending on the reason for the call or who they’re calling—all from the online dashboard.
Get started with custom caller ID
With Dialpad Connect, you get a unified communications platform with voice, video, and messaging—and every plan comes with the ability to customize your caller ID. Try it with a 14-day free trial or, take a self-guided interactive tour of the app!
Caller ID FAQ
In Dialpad, you can change your caller ID by selecting the number you want to display in your user or admin settings. This could be your direct line, a department number, or your company’s main line. You can also enable local presence to automatically show a local number when calling customers in specific regions.
First, check your phone system’s settings to confirm the correct number is selected for your outbound caller ID. If your changes aren’t displaying, it may be due to delays or restrictions from the recipient’s carrier. Also ensure your number is properly registered with CNAM databases, especially if your caller name isn’t appearing.
Caller ID spoofing is when a caller deliberately falsifies the information transmitted to a caller ID display to disguise their identity. It’s often used in spam or scam calls to appear as a local or trusted number. Typically, bad actors somehow find a business’ phone number on the internet and use cheap, easy-to-find spoofing software to emulate their caller ID.
CNAM (Caller Name) is the text associated with a phone number that displays on the recipient’s caller ID. A CNAM lookup happens when the receiving carrier queries a national database to retrieve the caller’s name. Caller ID isn’t regulated by a governing body, which means there’s no requirement for carriers to look up CNAMs (aka. a CNAM dip). If the carriers haven’t "dipped" since your caller ID was changed, your old caller ID will likely be displayed. (UCaaS and business phone providers like Dialpad have no control over how often a carrier does a CNAM lookup.)